We had the opportunity to to collaborate with LOVE, a restaurant and après ski spot situated on the slopes on Mount Cervino (AO), for the creation of their new menus and designing their new line of merchandising. In the last few years, LOVE worked really well on ther image and positioning on après ski, so we adopted the same strategy and care to be applied to the restaurant side. We designed the menus (food, drink list, après ski menu) to be more curated, like some sort of catalogue, with a complete and clear storytelling side to accompany the usual menu function of listing dishes.

Another very important touchpoint for LOVE to their adience and customers is merch, aimed to reflect the values and feels of the place, like light-hearted fun, belonging, and good times. We curated the new line of apparel for LOVE, creating some modern and minimal graphics, inspired and reminescent of après-skis fashon style, to be applied to hoodies, t-shirts, crewnecks, caps and beanies.