We had the great pleasure to to collaborate with Claudio Miello for the brand design and UI-UX design for an innovative software of his invention, which lets the user remotely play and try MIDI instruments sold in physical music stores – and potentially buy them too, if the seller is provided with an an e-commerce platform.

We took care of the whole communication and visual part of the project, starting with the naming and the logo design, to the brand applications such as promotional materials, stationary, and the website where you can download the client. 

We also took care of the interface design of the software, starting from a sketch Claudio provided us with, we developed a layout design for the various statuses of the client application, from the starting page to the instruments. Than we crafted the fully fledged interfaces, to provide our client the graphic elements to use in the development of the final product.

Our goal was to create a friendly but solid corporate image and an intuitive software design that could be scaled and applied to the hundreds or thousands MIDI instruments in commerce, and make them easier to try out. We color coded the 3 instrument-type interfaces (Green for Synths, Orange for Workstations, and Purple for Digital Pianos), and applied them in the the logo arch, to represent the feeling of seamlessness the application offers the user, now able to switch and choose between different kinds of instruments, directly from their laptops or desktops at home – or in the recording studio.